Dave's Course Marketing Ideas
Introduced by: Dave Kaminski
Depth: Medium thread
Unsolicited but substantive suggestions Dave offered for how Pete could grow the PKAI Course into a business. Pete was receptive.
Dave's Vision
Dave imagined segmenting users into groups:
Dave: "There's the people from the Peter Kaminsky School, then there's the, I went too hard, too hot on this, and I've burnt $500, and I'm angry... and then there's a thousand groups of people."
He suggested a layered funnel:
- Free resources — FAQs, glossary, common errors by level (beginner/intermediate/advanced)
- Self-service materials — starter guides, tutorials
- Group sessions — people sorted by skill level and need type
- Expert hand-holding — Pete and team for the hard cases
Dave: "In the end, you just... it's a virtuous cycle of finance for you, and of teaching, and then you can have people underneath you who are lesser educators, trained in method."
He also suggested:
- Time estimates on each tutorial (e.g., "15–30 minutes")
- Recurring task reminders for things students should revisit
- Discipline-specific classification of techniques
- A vocabulary/FAQ with error types classified by level
Pete's Response
Pete: "I like that architecture, and it kind of goes along, I've kind of been thinking something similar."
But Pete pivoted to his prediction about The Agent Economy — most people won't use Claude Code directly. The business will be building agents, not teaching Claude Code.
Related
- PKAI Course — the course being discussed
- The Agent Economy — Pete's vision for where the market is headed
- Pete Kaminski — who teaches the course
- Dave Kaminski — who offered these ideas